Thank you for taking the time to stop by this site. My name is Thomas MacIsaac, and I’m the guy in the backroom designing this site and writing the blog articles that I hope you find interesting and valuable.
I’ve been involved in the world of IT for the past 16 years. My first exposure to information technology started when I was a young entrepreneur looking to shave marketing costs. During the mid-1990’s , I was actively searching for a more effective means to promote business seminars. I had been spending approximately $10,000 to purchase mailing lists, print marketing literature and send bulk mailings to prospects. With a typical sub 1% response rate for each mailing, profit margins were razor thin. Disappointed with traditional results, I needed to find a more effective and less-costly way to reach my target audience. I guess you could say that at this period in history, the Internet was just in its infancy. Corporate e-mail addresses were not at all as ubiquitous as they are today, and most early adopters accessed the Internet through dial-up connections.
Realizing that a real trend was afoot, I borrowed an HTML programming book from the library and using a simple text editor, I hand coded a web site in my spare time. I was amazed by how a little bit of study and after hours work could be leveraged to help promote business. I went on to install and modify a Paradox database along with some modifications to Winfax, and I was soon distributing customized fax broadcasts. I achieved all of this at a fraction of the cost of traditional mailings and yielded significantly higher response rates. Of course, those were different times when the rules about broadcasting weren’t entirely clear. In those early days I got hooked and enamored with the power of technology and how it could be leveraged to transform business.
The information technology industry has come a long way since those early days. Enabling technologies have come and gone, and there seems to be no slowing the pace of innovation. I’ve been fortunate to have developed quite a degree of technical experience over the years, but I’ve never lost sight of the need to be sure that the application of technology addresses business needs – to me, that’s really the fun part!